Dr. Puthipong Julagasigorn

Area of Interest

Consumer Behavior and Psychology, Marketing, Humanitarian Logistics and Supply Chain, Collaborative Consumption

Publications

1. Senachai, P., Julagasigorn, P., & Chumwichan, S. (2023), The role of retail mix elements in enhancing customer engagement: evidence from Thai fast-moving consumer goods retail sector, ABAC Journal, 43(2), 106-124.
2. Bae, H. S., Grant, D. B., Banomyong, R., & Julagasigorn, P. (2023). Does customer empathy mediate between the environmental orientation of retail firms and customer purchase intentions?. International Journal of Logistics Research and Applications, 1-16.
3. Tay, H. L., Banomyong, R., Varadejsatitwong, P., & Julagasigorn, P. (2022), Mitigating Risks in the Disaster Management Cycle, Advances in Civil Engineering, 1-14.
4. Varadejsatitwong, P., Banomyong, R., & Julagasigorn, P. (2022), A Proposed Performance-Measurement System for Enabling Supply-Chain Strategies, Sustainability, 14(19), 11797.
5. Banomyong, R., Grant, D. B., Varadejsatitwong, P., & Julagasigorn, P. (2022), Developing and validating a national logistics cost in Thailand, Transport Policy, 124, 5-19.
6. Banomyong, R., Julagasigorn, P., Varadejsatitwong, P., & Fernandez, T.E. (2022), Humanitarian supply chain service performance, in: G. Heaslip & P. Tatham, Humanitarian Logistics 4th edition, Meeting the Challenge of Preparing for and Responding to Disasters and Complex Emergencies, KoganPage, London, UK.
7. Julagasigorn, P., Banomyong, R., Grant, D. B., & Varadejsatitwong, P. (2021), What encourages people to carpool? A conceptual framework of carpooling psychological factors and research propositions, Transportation Research Interdisciplinary Perspectives, 12, 100493.
8. Bhusiri, N., Banomyong, R., Julagasigorn, P., Varadejsatitwong, P., & Dhami, N. (2021), A purchasing portfolio model for humanitarian supply chain resilience: perspectives from a development aid context, Journal of Humanitarian Logistics and Supply Chain Management, 11(4), pp. 639-660.
9. Varadejsatitwong, P., Banomyong, R., & Julagasigorn, P. (2021), Reflexions on the Scope and Classification of Logistics Services in Trade Negotiations, Journal of World Trade, 55(4), pp. 619-648.
10. Banomyong, R., Julagasigorn, P., Varadejsatitwong, P., & Piboonrungroj, P. (2019), The Humanitarian Supply Chain Assessment Tool (HumSCAT), Journal of Humanitarian Logistics and Supply Chain Management, 9(2), pp. 221-249.
11. Banomyong, R. & Julagasigorn, P. (2017), The Potential Role of Philanthropy in Humanitarian Supply Chains Delivery: The Case of Thailand, Journal of Humanitarian Logistics and Supply Chain Management, 7(3), pp. 1-21.